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E t i q u e t t e  &  F a q’s
How do I decide on wording for my invitations?                                                                                                   


How do I decide on wording for my invitations?  We suggest that you visit www.verseit.com before you come to your appointment and get some ideas concerning what you wish to use in your wedding text before you arrive.  You will also receive our expert assistance with any special wording or proper etiquette guidelines. Most of our albums also provide a variety of etiquette guidelines as well as the fact that you will be working with very skilled family staff members who will be sensitive to and will advise you on proper etiquette.  You have the final word on your wording.   Some rules are made to be broken as it is your wedding.  back to top

What addressing guidelines for etiquette do I need to know?  We provide you with basic addressing guidelines, and answer your specific or any unusual questions by email or phone as part of our service for your wedding. (click here to view our envelope addressing etiquette guideline pdf file) back to top

When do I order my invitations? Depending on the type of invitations you wish to order and the complexity of the design, we suggest a minimum of 5 months and as much as 10 months in advance if you are ordering custom invitations that you or we are to assemble.  

When do I mail my invitations? Six to eight weeks before the wedding to accommodate guests who are out of town. Ten weeks or more for out of the country guests.  back to top

Does your company have the ability to print color or black/white pictures on our invitations or our thank you notes? Yes, we provide excellent half tones, and beautiful digitally printed pictures as long as we are provided with high-end
negatives and original prints to work from. back to top

What is “hot” right now in invitations? We are receiving requests for and carry a wide selection of more color in papers than was traditionally seen in the past.  Newer designs include pocketfolds that are often done in a shiny mica looking stock in a variety of colors and shapes.   We also use more old-fashioned printing methods like letterpress where most of the time a moulded thicker cotton paper is used for the type is imprinted giving a pillowy like depth to the impression. It is visible, and tactile, and is classically beautiful. The botanical flower petals in the cotton fiber hand-made papers has been out and is still very “in” among most of our suppliers.  We also have hand-made paper custom made for you. There are several suppliers who will make paper using family members’ wedding dresses that are no longer useable as bridal dresses. These require nearly a year in advance of the wedding for us to have the paper made for you.                    

What is calligraphy? Calligraphy is an artful, ornate handwriting used for creating a custom font for addressing invitations or for writing the
wedding text on each piece of the invitation.  A computer calligraphy font is also hand drawn because every font that exists is drawn by an individual.  back to top

How many invitations should I order? We suggest totaling the total number of couples, and individuals with a single guest, exclusive of children, and adding approximately twenty five (25) to your total to assure that you and your groom, and both sets of parents have enough extras to allow for more guests.  The key is to spend enough time making the original list with input from all parties concerned to get a baseline total, and this formula works nicely. Let’s say that your total guest list consists of 240 adults at this juncture including dates for single persons, this would mean that you would need 120-125 invitations on the surface, but allowing you no extra invitations. With most of our suppliers, this would mean ordering 150 invitations to be sure you had enough. Most of our suppliers allow for ordering extras in increments of 25.  A modest number of them offer the increments in “ten’s”. back to top
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How much time will my order take? It depends on whether you will be addressing them
or we will be addressing them. It is important to order early enough to get your invitations
out on time.  The best suppliers will not always accept rush orders at any price anyone is willing to pay.  So, to play it safe, allow and build extra time into your planning schedule for pondering proofs, out of town trips during the decision making time on text, and proofs so
that you will get them early not later.  Timelines for receipt of your invitations depends on
how SOON you order, how long you take to decide on wording, and proofs, and if we are addressing them once they arrive, as well your supplier.  Build in time for the possibility that a design from a supplier may run out of stock on one of the items.  It can and does happen, and this cannot be pre-determined with any album dealer not just our company.  We do our level best to make our suppliers take responsibility for any delays caused by this.  It will  rarely happen, however, with a custom design as we have far more control over most of these issues.   Each of our album suppliers requires a different amount of time for providing proofs, production  time, and shipping time.  back to top



What are the forms of printing?  Embossing, engraved, thermography, letterpress, lithography, Foil blocking or stamping, and digital printing.  back to top

Diestamping and Engraving: The look and the feel of diestamped stationery is second to none.  Working from hand engraved steel dies and copperplates is the most beautiful and detailed relief that can be achieved. It is particularly successful for family crests and coats of arms as well as letterhead and invitations that require a prestigious or more personalized image.  

Foil blocking and Blind Embossing: The hot foil process is ideal for place cards, family coats of arms or crests, and is sometimes used for folders, and stationery as well as invitations.  Blind embossing is where the image is sculptured into the paper with a die that raises the paper surface, and is highly distinctive.  Its raised relief has a kinesthetic sense, and water is used to provide this palpable, textured sense.

Letterpress Printing: Many purists or “diehards” believe that there is no better method of printing than letterpress. This is the printing from lead type and wooden or metal blocks to give the clear, dense, and slightly impressed image onto the cardstock or page. It is among the finest printing there is. It was the first style of printing available, and began with the printing of the Gutenberg Bible around 1450.  It is a beautiful and gives a pillowy effect in the paper depending on the cardstock or paper chosen.  Older companies like Lilley Printing Co. never sold off their older presses because we treasured the past, yet we embraced the future with the onset of flat or lithographic printing and digital printing to keep up with the present.

Digital Printing: Is usually used by us for 4 color process or color photographed invitations.

Thermography: Engraving and letter pressing are unrivaled for quality work, yet, thermography, if done with care and skill, is considered a fine “second best” method for embossing print or have a raised effect to the type. Most invitations are printed using thermography today because it looks a lot like engraving but costs far less because no copper plates are being used.  The effect is achieved by sprinkling a resign on the printed sheet while it is still wet and then subjecting the sheet to heat.  The resign fuses with the ink and raises the printed   matter above the paper surface.  Thermography is at its best when a special matt thermographic method is used so that it does NOT give a kind of “plastic effect”.  It can then be used for anything from invitations to business cards and letterhead.

The printer must have a minimum of five (5) years experience in letterpress printing full time to produce quality printing.  back to top

Will I need a Map and Direction Card?  Probably.  They do their best to keep guests from getting lost. Map/direction cards are usually
provided within the invitation packet. back to top

The hardest part of wedding planning?  In our humble opinion, making the guest list.  back to top


Do I need an appointment to come to your business?  Yes, please. We seek to serve you by appointment only so we might best attend
to your individual needs and concerns.  back to top

Buying from and Supporting A Family Business or a Corporation?  What the public may not realize when making a printing purchase is that when you buy your printed products and wedding accessories from a formal wear house or a mail order catalogue, you are supporting a corporation with no personal interest in serving you or having you become a repeat client. A family business offers you a much more personalized degree of service, and the knowledge of you to help serve your personal interests and needs, and will address your concerns and questions much more quickly.  A family business will take the time to get to know you and yours and offer you the details that make your wedding invitations unique to you and yours by offering you the personal touches you wish.  These individuals are motivated to please you by producing a fine product because their livelihood depends on it.  back to top








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