Mail order catalogues:
(1) present you with a gilded edge view
of designs that look better photographed than the flimsy
stock you receive
(2) are produced in the 100's of 1000's
making it highly likely that your guests have received
these designs several
times already.
(3) The proliferation of free
catalogues offered in bridal publications, gives you, the
consumer, the delusion that you have been offered enough
selection from which to pick a quality invitation when in
fact, you have been offered a tiny portion of the
marketplace. These resources will never
expose you to good, better, and best choices enough variety
in style and design and selection available in the
marketplace.
(4) Offer ZERO guidance regarding an
appropriate color of ink for the color of paper or even
which to avoid on certain shades of white paper.
(5) Offer no creative graphic
typography nor the print forms or a larger variety of fonts
and layouts or anything unique to you and to your wedding.
(6) Should something go wrong with a
mail order invitation, even if it is not your error, you
will have no advocate to assist you in getting things
reprinted in a "fuzzy" area where the quality of
printing or the layout is not to your liking.
(7) No prepress proof layouts will be
provided.
(8) Even if you, yourself, forget just
one thing on the order, it can be cause for having to
repurchase all or part of your entire wedding invitation
order.
(9) 24 out of 25 mail order catalogues
feature invitations printed on cheap, flimsy cardstock.
Most are poorly designed and produced in plastic-like
thermography, not a high grade of calligraphy. No engraved
or letterpress invitations are ordered from these
magazines.